My adventure as a writer has been diverse, rewarding, and kind of all over the place (so far.)
I like to get experience in all kinds of writing. I've written everything from product descriptions about cherry stained nightstands, marketing brochures for holograms, educational videos on non-surgical rhinoplasty, interviews with rising techies and film stars, and entertainment features that are fun to read and (pretty to look at too.) And then there's that graphic novel thing...
I've learned that words make you feel something. If you get to the core emotional existence of what your service is, communicate that and only that. Know the true emotional and philosophical value of it and share it with everyone.
(Or you can have me do it.)