Writing copy isn’t just about listing benefits and features.
It’s about building trust without ever having a two-way conversation.
It's about inspiring others to want to keep reading the words that are right in front of their eyes. (Kind of like what you're doing right now.)
In short: it’s about making people care.
And, also, smile.
My experiences with writing copy have been an adventure. You could say that I'm a one-man copywriting agency.
You wouldn't be wrong.
I’ve helped brick-and-mortar companies, start-ups, and brands get their messages across to customers and fellow businesses who need what they offer.
And guess what? I love doing it.
After all, the most satisfying thing a writer can do is help others discover their own unique voice.
One of my most recent clients is Roblox, the one true imagination platform (if not the future of play itself). I was hired on to revamp the recruitment copy on their Careers Website.
Working closely with the HR and Marketing departments, I developed a friendly and inviting tone of voice for all materials that everyone agreed on within two days of being onsite in the office.
After figuring this out with the staff, I rewrote 70+ job descriptions and helped them come up with a new tagline they immediately made live on the site - "Be Creative. Be Curious. Be Yourself."
(If that doesn't sum up the spirit of the Roblox experience, I don't know what does!)
Since 2017, I've served as the voice of Kintone's US based team in featured posts on their blog. (Certain posts have also been published under my own name, too.)
Newfangled Networks is one of my favorite clients - ever! They had a particular vision for their product descriptions, which would be entertaining to read and jazzed up with puns and pop culture references aplenty.
Because of my experience writing about film and TV for Den of Geek, they thought I was up to the task. After writing over 1,000 unique, surprising, and downright silly product descriptions about your average everyday network equipment, I can safely say that I was.
MABRIE FACIAL COSMETICS
For three years, I worked closely with Dr. David Mabrie and his company Mabrie Facial Cosmetics to find their own unique voice in the beauty industry.
Together, we created informative and snappy content that fostered patient relationships. In the process, I created and designed newsletters, storyboarded and scripted video content, strategized social media campaigns, and crystallized a total re-branding initiative. (I hope I looked good doing it, too).
Check out an extensive overview of my work with Mabrie Facial Cosmetics below!
-SITE COPY EXAMPLES-
INSPIRATIONAL TECH AGENCY
Writing for Inspirational was a unique job. Each day in the office was different from the last.
One day I’d have an assignment to write about a state-of-the-art gadget that made holograms out of water molecules. The day after, it’d be an interview with one of their co-founders. And the next week - a push for Adobe Experience Manager.
Inspirational creative agency was part of a larger Russian company known as Flexis, so everything always felt new.
One of my first gigs writing copy was for Good Shop. They needed writers to come up with product descriptions for their coupon services. So, like any good aspiring copywriter looking to get their feet wet in the so-called product description biz, I took on 500 or so.
Guess what I did for a couple months?
Anyway, here are just a few examples of what I came up with. Enjoy!