Kind of overwhelming, right?
Think about it: with so many choices out there, you're at risk of not selecting the right ones to express yourself. Or worse, you might even pick a word that's close but doesn't get quite get the same message across. (Yikes.)
That's why you need help finding out which words to use, in what combinations, in exactly the kind of tone that matches your style.
You need help finding your voice.
You need help telling your brand’s unforgettable story.
(And you also need someone to figure out if that one comma is even necessary or not.)
In this day and age, words are more important than they've ever been. They are the internet’s DNA, the keys that unlock the doors that stand between you and your customer base - the tools that can convey your identity as a business or brand.
Believe it or not, words are even what you use to say "I love you." Y’know. When you’re not working.
Before writing another sentence of copy, ask yourself: Am I aware of which words I’m using, and to what effect? Do I know what language my audience speaks? Do I know how to translate value? (And do I really want to put that comma there?)
If your answer wasn’t “yes” to any of those questions, then you need help from the only writer ever (named Stephen Harber.)
I like to get experience in all kinds of writing. I've written everything from product descriptions about cherry stained nightstands, marketing brochures for holograms, educational videos on non-surgical rhinoplasty, interviews with rising techies and film stars, and entertainment features that are fun to read and (pretty to look at too.) And then there's that graphic novel thing...
I've learned that words make you feel something. If you get to the core emotional existence of what your service is, communicate that and only that. Know the true emotional and philosophical value of it and share it with everyone.
(Or you can have me do it.)
Okay. So. If you've made it to this page, you might have a few questions.
Great, because I've got answers.
Q: Who is the only writer ever?
A: Stephen Harber. It's pronounced "Steven", not "Stephan". (No worries. I get asked that all the time.)
Q: Are you a boy or a girl?
A: Boy. Well, man actually. I'm like 30 years old.
Q: Are you really the only writer ever?
A: No, if you want to get technical. But I write like I am.
Q: Where do you live?
A: San Francisco, CA.
Q: How come I haven't heard of you before?
A: Because I'm the ninja of words. Or word ninja, if that's easier for you to say. I work from the shadows to help people like you find your voice and be memorable. Except I turn on a light when I'm there, because working in the dark is kind of hard (and creepy).
Q: How can you help my business?
A: I can help you find your brand voice by coming up with style guidelines and values. This includes writing highly readable copy and developing a content strategy.
Q: How can you help my blog/website?
A: I can come up with original witty and creative content that would put BuzzFeed to shame. (But if you're reading, Buzzfeed, let's work together!) Plus, I make my own gifs.
Q: How can you help with my story/comic/script?
A: I can help as a story consultant, editor, and dialogue doctor. Because the story you want tell is totes worth it.
Q: Do you like eggs?
Q: Boiled, fried, scrambled or poached?
A: Hmm. Usually fried. I've never tried poached, believe it or not.
Q: Can I see a pic of you?
A: Sure! Here you go.